{"id":814888,"date":"2025-10-24T14:12:33","date_gmt":"2025-10-24T14:12:33","guid":{"rendered":"https:\/\/esports.is\/?p=814888"},"modified":"2025-10-23T14:19:40","modified_gmt":"2025-10-23T14:19:40","slug":"thrystingur-um-aukinn-hagnad-hja-microsoft-setur-xbox-i-uppnam-starfslok-verdhaekkanir-og-haett-vid-vaentanlega-leiki","status":"publish","type":"post","link":"https:\/\/esports.is\/en\/thrystingur-um-aukinn-hagnad-hja-microsoft-setur-xbox-i-uppnam-starfslok-verdhaekkanir-og-haett-vid-vaentanlega-leiki\/","title":{"rendered":"\u00der\u00fdstingur um aukinn hagna\u00f0 hj\u00e1 Microsoft setur Xbox \u00ed uppn\u00e1m: Starfslok, ver\u00f0h\u00e6kkanir og h\u00e6tt vi\u00f0 v\u00e6ntanlega leiki"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-814889\" src=\"https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-1024x545.jpg\" alt=\"xbox\" width=\"788\" height=\"419\" srcset=\"https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-1024x545.jpg 1024w, https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-300x160.jpg 300w, https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-768x409.jpg 768w, https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-1536x817.jpg 1536w, https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-18x10.jpg 18w, https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-150x80.jpg 150w, https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-450x239.jpg 450w, https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3-1200x638.jpg 1200w, https:\/\/esports.is\/wp-content\/uploads\/2025\/10\/xbox-3.jpg 1902w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/a><\/p>\n<p>N\u00fd sk\u00fdrsla fr\u00e1 <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-10-23\/microsoft-pushes-xbox-studios-to-hit-higher-profit-margins\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a> greinir fr\u00e1 \u00fev\u00ed a\u00f0 Microsoft hafi sett Xbox-deild fyrirt\u00e6kisins undir \u00fer\u00fdsting um aukinn hagna\u00f0, me\u00f0 markmi\u00f0 um 30 pr\u00f3senta framleg\u00f0, langt yfir me\u00f0altali \u00ed leikjai\u00f0na\u00f0inum. Sl\u00edkt markmi\u00f0 hefur, samkv\u00e6mt heimildum, haft v\u00ed\u00f0t\u00e6k \u00e1hrif innan fyrirt\u00e6kisins og leitt til uppsagna, h\u00e6kkunar \u00e1 ver\u00f0i og jafnvel ni\u00f0urfellingar st\u00e6rri leikjaverkefna, \u00fear \u00e1 me\u00f0al v\u00e6ntanlegs titils eins og Perfect Dark.<\/p>\n<p><iframe title=\"Perfect Dark - Gameplay Reveal - Xbox Games Showcase 2024\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/ofUi9DR9sc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Bloomberg bendir \u00e1 a\u00f0 svo h\u00e1 framleg\u00f0 s\u00e9 \u00f3venjuleg, nema hj\u00e1 fyrirt\u00e6kjum sem ganga s\u00e9rlega vel. Fr\u00e1 \u00e1rinu 2018 hefur me\u00f0alhagna\u00f0ur \u00ed leikjai\u00f0na\u00f0inum samkv\u00e6mt g\u00f6gnum S&amp;P Global Market Intelligence n\u00e1\u00f0 h\u00e6st 22,1 pr\u00f3senti \u00e1ri\u00f0 2020, en hefur s\u00ed\u00f0an l\u00e6kka\u00f0 \u00ed 17,1 pr\u00f3sent \u00e1ri\u00f0 2024.<\/p>\n<p>Samkv\u00e6mt heimildum <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-10-23\/microsoft-pushes-xbox-studios-to-hit-higher-profit-margins\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a> eiga \u00fe\u00f3 ekki allar \u00fer\u00f3unardeildir Xbox a\u00f0 uppfylla \u00feetta 30 pr\u00f3senta markmi\u00f0, en st\u00f3r hluti \u00feeirra er sag\u00f0ur vinna undir \u00feessum \u00fer\u00fdstingi. \u00deetta hefur \u00fdtt undir stefnu Microsoft a\u00f0 s\u00e6kja \u00ed meiri ar\u00f0semi, me\u00f0al annars me\u00f0 \u00fev\u00ed a\u00f0 gefa \u00fat leiki \u00e1 fleiri leikjakerfi, \u00fear \u00e1 me\u00f0al PlayStation, \u00fer\u00f3un sem \u00e1\u00f0ur hef\u00f0i veri\u00f0 \u00f3hugsandi \u00ed samkeppninni milli risanna tveggja.<\/p>\n<p>Auk \u00feess hefur fyrirt\u00e6ki\u00f0 h\u00e6kka\u00f0 ver\u00f0 \u00e1 Xbox Game Pass og forgangsra\u00f0a\u00f0 leikjum sem eru \u00f3d\u00fdrari \u00ed framlei\u00f0slu en skila meiri tekjum. Sl\u00edk stefna, segja gagnr\u00fdnendur, g\u00e6ti haft \u00e1hrif \u00e1 sk\u00f6punargle\u00f0i og fj\u00f6lbreytni leikja sem Xbox hefur hinga\u00f0 til veri\u00f0 \u00feekkt fyrir.<\/p>\n<p>Sarah Bond, forseti Xbox-deildarinnar, sta\u00f0festi \u00fe\u00f3 \u00ed vikunni a\u00f0 n\u00fd kynsl\u00f3\u00f0 leikjat\u00f6lva s\u00e9 \u00ed vinnslu og ver\u00f0i \u201emj\u00f6g h\u00e1klassa og v\u00f6ndu\u00f0 upplifun\u201c. \u00deetta hefur \u00fdtt undir s\u00f6gusagnir um a\u00f0 n\u00e6sta Xbox-t\u00f6lva ver\u00f0i s\u00fa d\u00fdrasta hinga\u00f0 til.<\/p>\n<p>\u00cd yfirl\u00fdsingu til Bloomberg segir Xbox:<\/p>\n<blockquote><p>\u201eVi\u00f0 l\u00edtum \u00e1 reksturinn \u00ed heild og reynum a\u00f0 finna jafnv\u00e6gi milli sk\u00f6punar, n\u00fdsk\u00f6punar og sj\u00e1lfb\u00e6rni \u00ed fj\u00f6lbreyttu leikjaframbo\u00f0i.<\/p>\n<p>L\u00edkt og \u00ed \u00f6llum skapandi greinum \u00fearf stundum a\u00f0 taka erfi\u00f0ar \u00e1kvar\u00f0anir, h\u00e6tta vi\u00f0 verkefni sem ekki n\u00e1 \u00e1rangri og beina orkunni a\u00f0 \u00feeim sem eru \u00ed betra samr\u00e6mi vi\u00f0 stefnu okkar og framt\u00ed\u00f0ars\u00fdn.\u201c<\/p><\/blockquote>\n<p><em>Mynd: Xbox<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00fd sk\u00fdrsla fr\u00e1 Bloomberg greinir fr\u00e1 \u00fev\u00ed a\u00f0 Microsoft hafi sett Xbox-deild fyrirt\u00e6kisins undir \u00fer\u00fdsting um aukinn hagna\u00f0, me\u00f0 markmi\u00f0 um 30 pr\u00f3senta framleg\u00f0, langt yfir me\u00f0altali \u00ed leikjai\u00f0na\u00f0inum. Sl\u00edkt markmi\u00f0 hefur, samkv\u00e6mt heimildum, haft v\u00ed\u00f0t\u00e6k \u00e1hrif innan fyrirt\u00e6kisins og leitt til uppsagna, h\u00e6kkunar \u00e1 ver\u00f0i og jafnvel ni\u00f0urfellingar st\u00e6rri leikjaverkefna, \u00fear \u00e1 me\u00f0al v\u00e6ntanlegs<\/p>","protected":false},"author":2,"featured_media":814889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150],"tags":[1144,629,912,142,661],"class_list":["post-814888","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tolvuleikir","tag-incoming","tag-microsoft","tag-perfect-dark","tag-playstation","tag-xbox"],"_links":{"self":[{"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/posts\/814888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/comments?post=814888"}],"version-history":[{"count":1,"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/posts\/814888\/revisions"}],"predecessor-version":[{"id":814890,"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/posts\/814888\/revisions\/814890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/media\/814889"}],"wp:attachment":[{"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/media?parent=814888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/categories?post=814888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esports.is\/en\/wp-json\/wp\/v2\/tags?post=814888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}